Latest Enhancements Include Faster Performance, Improved E-Commerce and a Comprehensive Music Data Warehouse.

PRESS CONTACTS:
Sarah Grossman
S&S Public Relations, Inc.
800-287-2279
sarah@sspr.com

COMPANY CONTACT:
Alex Cone
Codefab, Inc.
212-462-1004
abc@codefab.com

Atomic Pop
Liz Morentin
310-309-8631
lmorentin@atomicpop.com

FOR IMMEDIATE RELEASE

CodeFab, Inc. announced today that they have completed the second phase of creative and technical work with AtomicPop.com. CodeFab provided Atomic Pop with faster performance, increased E-commerce services and an improved, expanded, database. These changes were made during the second project in an ongoing relationship between CodeFab and Atomic Pop, beginning with the first Atomic Pop Web site launch in February, 1999. Since its launch, Atomic Pop has quickly established a reputation as an innovator in the digital delivery of music via the Internet.

“We are proud of our work on the Atomic Pop site, and are certain that the added functionality and faster performance will further the site’s e-commerce experience,” said Alex Cone, President of CodeFab. “The role of E-commerce in the music business grows larger every day, and Atomic Pop is leading the way.”

Recently added features include the streamlined ability to sell digital music files from an extensive music data warehouse. The comprehensive, customizable data storage function allows artist and title information to be constantly updated and improved. CodeFab also increased the Atomic Pop site’s performance with faster processing and will provide the company with ongoing support.

Another enhancement is the fully Integrated Shopping Cart, which enables consumers to buy downloadable tracks and CDs in a single transaction. The Integrated shopping cart will also enable consumers to begin a transaction and complete it immediately or come back to it at their leisure.

“Codefab has helped Atomic Pop create a fully integrated shopping cart, where consumers are able to load their cart with multiple music formats, including digital music files for purchase. This is an essential move forward in digital music shopping,” said Lewis Rothman, Atomic Pop’s Chief Technical Officer. “To further enhance the online shopping experience we have jointly created an innovative rights restriction system which will aid in the sale and distribution of music from the AtomicPop.com store to a worldwide marketplace, immediately recognizing any territorial restrictions.”

The Atomic Pop site is a one-stop jump off point for a music-centric pop-culture convergence. Atomic Pop provides a place where music, television, radio, and video games merge into a seamless world of pure digital media. The Atomic Pop label puts the artists back in control of their music, and the Atomic Pop platform brings them closer to their audience through a variety of broadband marketing and content platforms.