Registration | About | Agenda | Contest | Speakers | Sponsors | Press

Registration

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About
iPadDevCamp is an annual not-for-profit gathering to develop applications for iPhone and iPod touch using both the native SDK and web standards. This is a follow-on event to the previous NYC iPhoneDevCamp event, held in August 2009. The event will be held at AOL in NYC and will link to the primary iPadDevCamp event in San Jose, CA.

Agenda
Reception Party: Friday April 16, 2010 6:00-10:00
Party Venue: Gigapixel Creative 220 West 30th St, 2nd Floor (between 7th and 8th)

Hack-a-thon: Saturday and Sunday, April 17-18 2010 10:00-6:00
Venue: AOL NYC Offices

Travel: New York Magazine has some great cheap hotel suggestions

Registration is open.

The event is inspired by BarCamp, SuperHappyDevHouse, and MacHack, to develop Cocoa Touch and Web-based applications for iPad. This follows the previous iPhoneDevCamp events held at Adobe Systems in San Francisco, July 2007 and August 2008, and Yahoo! in 2009 and the NYC Satellite in 2009. Out-of-town guests are welcome.

Attendees will include Cocoa Touch developers, web developers, UI designers, and testers, all working together over the weekend. Development projects will include both solo and team efforts. While some attendees will wish to work solo during the event, we encourage attendees to team up, based on expertise, to work in ad-hoc project development teams. All attendees should be prepared to work on a development project during the event.

Attendees will be able to:

  • Create new applications for iPad.
  • Migrate Mac OS X applications to iPad.
  • Test and optimize applications for iPad.

Attendees are encouraged to attend Apple’s Worldwide Developers Conference.

We are sensitive to the NDA that Apple has in place on the iPhone SDK, and we have no intention of violating the terms that individual developers have in place with Apple on the iPhone SDK.

iPadDevCamp NYC is organized by CodeFab and Gigapixel Creative.

iPadDevCamp is not affiliated with Apple, Inc.

Agenda

The goal is for you to be able to show up and build some cool apps.
You code, and leave the rest to us.

Hours

  • Friday: 6pm-10pm
  • Saturday: 10am-6pm
  • Sunday: 10am-6pm

Agenda
The agenda for iPadDevCamp will evolve over the weekend. Please check back as we get closer the event date, and throughout the weekend.

NOTE: Special $10.00 tickets are available for people wishing to attend just the Publisher Panel. These will not be good for the hackathon, awards ceremony or the California keynotes. Tickets: PUBLISHER PANEL ONLY

Here are the details so far (times are EDT):

Friday:
1700-1800 – Organizer’s Meetup with Volunteers
1800 – Doors Open
1800-1830 – Welcome and Introductions
1830-1900 – Keynote speaker: TBD
1900-2000 – Mixer
2000-2130 – Musical Performance (?)
2200 – Doors Close

Saturday:
1000 – Introductions
1000-1100 – Keynote Alex Cone
1100-1200 – Publisher Panel: Products and Publications in the Age of iPad
(for panelists see Speakers below)
1200-1300 – Pizza Lunch / Watch California Keynote
1300 – Begin freeform collaboration
1600 – Entries for Hackathon Contest Teams

Sunday:
1000-1100 – Tech Talks: iPad Market/iPad Development
(for speakers see Speakers below)
1100-1300 – Hackathon
1300-1400 – Lunch / Watch California Keynote
1400-1530 – Hackathon
1530 – Hackathon Entries due
1530-1600 – Hackathon Show
1600-1730 – Awards & Prizes
1730-1800 – Pack It Up
1800 – Doors Close

Speakers & Presentations
If you are interesting in speaking / presenting at iPadDevCamp, please contact Alex Cone: abc@codefab.com

Contest
iPhoneDevCamp Hackathon, the Hackathon Show, and Rules

As we gear up for iPadDevCamp, we want to repeat the success of previous years’ Hackathon Contests where many were presented during the Hackathon Show, some created by teams that had never met each other before the conference started.

To do this, we want to reward those who represent the following values:

  • Contribution: by assisting the commons, offering value, and in general by being useful.
  • Sharing: by offering help, sharing code or expertise, or by assistance in testing or debugging.
  • Openness: by asking good questions, by answering them, by being open to people and ideas, and by making source code available.
  • And of course, by demonstrating a “Can Do” attitude.

Like iPhoneDevCamp, iPadDevCamp staff will be handing out “tickets” when we see participants demonstrating these values. Then on Sunday, each team that participates by presenting during the Hackathon Show will also receive a ticket. These tickets will be used by raffle for many of the General Prizes — the more tickets you have, the more likely you’ll receive a General Prize.

Schedule

  • Friday night — During the party is a good time to start sharing your ideas, choose your project, and begin to find your team.
  • Saturday morning — After the keynote, we will have a session where people can have an opportunity to recruit others to help with their projects. Last year everyone was valued, even those without significant programming skills, as almost every team needed design and testing help. Several teams last year won a prizes without any prior iPhone coding experience, and one team won a prize that didn’t even have a coder!
  • Saturday afternoon though Sunday mid-day — Find something undocumented and share it! Show us how you made something work! Create a cool demo of a feature we didn’t know about! It doesn’t have to be perfect, just enough to be able to share it! If you haven’t started a project or found a team, find one of the iPadDevCamp staff and we’ll help you find some people who need you.
  • Sunday 3:30pm Entry Deadline — all entries for the Hackathon Show should be submitted to the Hackathon web site (TBD) . If there are more submissions then what we have time to demonstrate, submissions that offer source code will be given first priority, then submissions that the moderators think are “cool”. While you are waiting, help us rearrange the lunch room for the Show.
  • Sunday 3:30-4pm The Hackathon Show — Demos should be around 3 minutes, so practice your presentation before you get to the podium. We will have two overhead projectors set up so that we can transition from demo to demo quickly. You can also use a Mac with the iPhone Simulator to demonstrate your App.
  • Sunday 4pm Break — The Hackathon Show moderators will take a break to consult with the other iPadDevCamp staff, and select the winners of the Special Awards. Winners are at the sole discretion of the iPadDevCamp staff.
  • Sunday 4:15pm Special Awards — The more valuable prizes given to us by our Sponsors will be given out for each of the Special Award categories. Each Special Award Sponsor will have the opportunity to say some words and personally give the reward to the winner if they are present. At their discretion, the iPadDevCamp staff may also allow some others who did not demo the opportunity to get a chance to win a Special Award if they demonstrated values of sharing, participation, and “can do” attitude during the iPhoneDevCamp.
  • Sunday 5pm General Prizes — Some of the more desirable General Prizes will be given out by random draw to those who participated in the Hackathon. Any remaining General Prizes will be given out to those holding the most tickets.
  • Sunday 6:00pm End of the Hackathon! — Source code and demos will be released to the public that evening!

General Prize Eligibility
Everyone is eligible for the General Prizes — you just have to earn a ticket.

Special Awards Eligibility
First, to be eligible for a Special Award, the iPhone App must not currently be available via the iTunes App Store OR if it is available, you must have source code available on a public website. iPad Web Apps are always eligible. In addition, please do not submit Jailbroken apps for the Hackathon.

Next you must sign up for the Hackathon Show by 3:30pm on Sunday.

You must have demonstrated your iPhone App or Web App during the Hackathon Show. Remember, if there are too many submissions, the Hackathon moderators may have to make a judgment call as to what Apps will make the cut to be demonstrated. If you don’t make the cut, you can’t win a Special Award, but you are still eligible for General Awards.

The staff of iPadDevCamp are not eligible for any of the Special Awards.

Special Awards Criteria
There will be a number of categories of Special Awards, each will have different requirements as set by the Special Award Sponsor.

In general, Apps in most categories will be judged on not only on their function, but also if they are fun & cool.

We also value Apps with simplicity and elegance.

We will give priority to Apps that were developed entirely during iPadDevCamp.
We also give priority to Apps that offer source code under an open source license, however, this is NOT a requirement to win.

iPad Apps or Web Apps do not have to be “finished” to win — we would rather you demonstrate what your App can do well, rather then worry about what may be not complete.

Special award categories and prizes

  • Best Open Source
  • Coolest
  • Most Useful
  • Best Developer Tool / Helper
  • Most Educational
  • Best Social App
  • Best Game
  • Best Web App
  • Best New Developer
  • Best Student App

Speakers
Saturday Morning Publishers Panel: “Products and Publications in the Age of the iPad”

  • Moderator:Michael Prenez-Isbell, Director of Mobile Development at Blueswitch
  • Peter Costanzo, Dir. of Online Marketing for Perseus Books Group
  • Nina LaFrance, VP of Consumer Marketing for Forbes Digital
  • Tarik Sedkey, Chief Digital Officer, Young & Rubicam

Sunday Morning Tech Sessions: iPad Market/iPad Development

  • Greg Yardley, VP of Product, Flurry
  • Douglas Gottlieb, VP of Digital, Barnes & Noble
  • Alex Cone, CEO CodeFab LLC
  • Others? TBD…

Sponsors
Interested in being an iPadDevCamp NYC Sponsor? Please contact the organizers ASAP!

Confirmed Sponsors:

Barnes & Noble
Barnes & Noble, Inc., the world’s largest bookseller and a Fortune 500 company, operates 723 bookstores in 50 states. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites, which also features hundreds of thousands of titles in its eBookstore (www.bn.com/ebooks). Customers can buy and read eBooks on a wide range of platforms, including nook™ by Barnes & Noble, the iPhone and iPod touch, BlackBerry® smartphones, as well as most Windows® and Mac® laptops or full-sized desktop computers.

Flurry
Recently merged with Pinch Media, Flurry is among the largest smartphone application analytics and monetization platforms in the world, now tracking more than 80% of all consumers across iPad, iPhone, iPod touch and Android devices. Each month, Flurry tracks over one billion end user sessions per month across iPhone, Android, Blackberry and J2ME devices.

Flurry Analytics, its flagship service, is designed to help developers make better applications to increase retention and grow revenue. Flurry AppCircle, now in private beta, is designed to help developers acquire the most valuable users, faster and for less money. Flurry is venture backed with offices in San Francisco and New York. For more information, please visit www.flurry.com.

Blipp Media
Blipp is a leading innovator of interactive solutions spanning iptv, mobile and social media. We use emerging media channels to create engaging Marketing and Health Care solutions with measurable results. Blipp is privately owned with offices in New York and New Jersey. For more information, please visit www.BlippMedia.com, or follow us at @BlippMedia

AOL
Time, Inc
mad.house
CodeFab LLC
Gigapixel Mobile – The Hatchery

Press
Press Inquiries
info@codefab.com – 646.250.3864 (Alex Cone).
Credentialed members of the press will be given free admission to iPadDevCamp.


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