April 1st, 2007

CodeFab Announces Shift to Hot New Business Model

Sunday, April 1st, 2007

FOR IMMEDIATE RELEASE

New York, NY, Sunday, April 1st, 2007 — CodeFab today unveiled a radical shift in it’s business model, abandoning custom software development and reinventing itself as product company. The new company will produce and sell CodeFab Extreme Hot Sauce, an extraordinarily flavorful and spicy hot sauce developed in secret over the last two years. The robust condiment is habenero lime based and comes in three variations: Rojo, which is the basic hot sauce, Reposado, which is aged for up to a year, and Anjeo, which is aged for two years. The sauce is aged in oak tequila barrels, which produces a unique and unforgettable flavor.

“There is no question that the Web 2.0 bubble has burst,” said Alex Cone, company CEO and master hot sauce maker, “we felt we needed an exit strategy and we have been pouring all our spare time and profits into this top secret development effort.” While some of CodeFab’s staff are involved in the formulation and testing of the artisanal hot sauce, most will be developing and maintaining the company’s new on-line hot sauce store. Revealed today, the new WebObjects and WireHose based store uses the latest AJAX technology and cutting edge design to produce an exceptionally user friendly shopping experience, rich in interactivity and social networking features.

“Our business is still primarily with individuals and small to medium sized restaurant businesses, but Extreme Hot Sauce is industrial strength and scales extremely well, so we are making a big push to sell to the enterprise customer,” said Cone, who had just returned from Cupertino, CA, where he negotiated a key deal to incorporate the new product in Apple’s campus cafeteria food service.